How AdsCult Helped RunPe Transform the Marathon Experience

Seamless storytelling and powerful digital engineering, designed to simplify operations, elevate participation, and scale community-driven events. Think innovation, add clarity, multiply impact – that’s our approach.

Runpe

What started as one organizer’s frustration turned into a platform redefining marathon and event management for an entire community.

Custom BuildDashboard

Stack We Used

The Challenge

The founder of RunPe, deeply rooted in the running community, was tired of rigid, fragmented event tools that slowed down operations instead of empowering them.

Fragmented Event Ecosystem

Multiple tools for ticketing, registrations, updates, payments, and coordination, leading to constant back-and-forth and operational delays.

Coordination Gaps

No smooth communication loop between runners and organizers leading to missed updates, confusion, and event-day chaos.

Scalability Barriers

Most tools couldn’t handle sudden traffic spikes during peak registrations, putting events at risk during crucial moments.

Our Approach

We adopted an agile, product-focused methodology to bring RunPe’s vision to life, validating user needs, iterating fast, and building a platform ready for scale.

Deep-dive sessions with marathon organizers, participant surveys, and mapping real race-day workflows.

Crafting an interface that mirrors an organizer’s natural rhythm, simple on the surface, powerful underneath.

Building modular features and real-time systems with high-performance architecture.

Stress testing for traffic surges, ensuring reliability, and delivering a launch-ready platform for events of all sizes.

Why This Tech Stack

We selected technologies that guarantee performance, stability, and user-friendly development at scale:

PHP & Laravel

Reliable backend framework ideal for building secure and scalable event workflows.

  • Faster feature rollout

  • Clean architecture for modular upgrades

JavaScript & Livewire

Smooth dynamic interactions without heavy front-end overhead.

  • Faster page loads
  • Real-time UI updates

MySQL

A robust database system for structured event and runner data.

  • High performance during peak registrations
  • Accurate analytics and reporting

Azure Cloud

Enterprise-grade reliability and uptime.

  • Auto-scaling capabilities
  • Secure hosting for sensitive participant data

Tailwind CSS & Bootstrap CSS

Clean, responsive UI built at speed.

  • Consistent design system
  • Faster iteration across screens

REST APIs

Enabling seamless communication across modules.

  • Smooth third-party integrations
  • Flexible architecture for future expansion

Results that created Impact

RunPe matured into a centralized control hub for marathon organizers, bringing smoother operations, clearer insights, and effortless event handling.

Event Command Center

A unified dashboard to create, manage, edit, and monitor every event from start to finish, removing scattered workflows entirely.

Real-Time Registration Engine

Effortlessly manages heavy traffic spikes with uninterrupted sign-ups, instant confirmations, and stable performance during peak rush.

Integrated Ticketing & Payments

Secure ticketing with automated invoices, transaction logs, and streamlined payment reconciliation without manual intervention.

Automated Reminders & Notifications

Smart communication flows for organizers and participants, ensuring timely updates and reducing repetitive coordination work.

Built-In Marketing Tools

Custom event pages, promotional modules, and engagement features that amplify reach and help attract more registrations organically.

Deep Insights & Analytics

Rich dashboards offering trends, revenue metrics, and participant behaviour insights, enabling organizers to plan each event with confidence.

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