That Adorbs Hijab

About

That Adorbs Hijab is an independent Mumbai-based Hijab brand that offers a wide range of
Hijabs online. They offer Luxury & daily wear Hijab and Abaya designs in multiple fabrics, like
Georgette and chiffon, Viscose, Cotton, Satin, Jersey, etc.

That Adorbs Hijab struggled to rank in the top 40 Hijab-related keywords on Google. 90% of their organic traffic came from Branded searches. They were heavily dependent on Paid Ads, which increased the acquisition cost. With 600+ products on the website, most of their collection pages were not indexed, and the product pages were not visible on Google.

Problems

Challenges

As an E-commerce store, That Adorbs Hijab lacked visibility on Google for product-related
searches. This was due to various issues like:
● Poor site structure and engagement rate
● Lack of content on all 24 category pages
● Medium and Long Tail keywords not targeted
● 100’s of No-Indexed Pages

Solution

Here’s how AdsCult implemented a custom e-commerce SEO strategy and helped That Adorbs
Hijab increase online sales:
● Revamped category page structure
● Focused on ranking for medium-difficulty keywords in the short-term
● Created an effective SILO to improve the user journey
● Built topical authority for the top 3 Hijab keywords

Browse through TAH’s Lovely Hijab Collection

https://thatadorbshijab.com/

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That Adorbs Hijab

About

Project Brief

Problems

Challenges

Solution

Tools & tech used

Our Process

Browse through TAH’s Lovely Hijab Collection

https://thatadorbshijab.com/

Mumbai, India

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