Pickwick
About
Pickwick is a household name in India that holds a special place in everyone’s heart. It started in 1984 and is known for its gourmet wafer biscuits and rolls, lollipops, cookies, and waffles. Due to its unwavering commitment to the highest food safety standards, Pickwick has become synonymous with exceptional taste and unbeatable quality.
Problems
Pickwick’s previous website wasn’t optimized for a D2C setting. It lacked navigation, making it difficult for users to browse and explore the varied wafers and rolls offered by Pickwick, impacting their conversions. The website wasn’t engaging, practical, or streamlined, making it difficult for customers to select their favourite products and place an order online.
Challenges
When revamping their website, our team faced multiple challenges, such as:
- Redesigning their information architecture to improve the user journey and promote bulk orders.
- Adding hundreds of unique SKUs with a unique discounting structure for each.
- Ensure the new website highlights its fun positioning, PAN India presence, and legacy.
- Reduce dependence on third-party WordPress plugins and reduce load time.
Solution
Here’s how AdsCult helped Pickiwkc revamp its website into a Fun and practical hub online that highlights all its unique offerings:
- Changed product page layout with detailed descriptions, animations, and discounts.
- Created separate pages for bulk ordering and an interactive Fun Corner page.
- Streamlined product checkout while highlighting discounts and free delivery.
- Revamped home page for improved navigation and product exploration.
-
Strategic PlanningWe began by identifying critical elements of Pickiwkcs brand identity and the specific needs of its target audience. This informed our approach to creating a website that portrayed fun and nostalgic identity of their brand.
-
Creative DesignThe website features a modern and visually appealing layout that highlights Pickwick’s diverse product offerings. We employed bold visuals and engaging content to capture the essence of their brand.
-
User FeedbackDirect feedback from users provided us with various insights into the navigation and filtering of their products. This helped us design an engaging structure of both their category and bulk inquiry pages.
-
Ongoing CollaborationRegular communication with Pickwick’s team ensured the website aligned with their vision and objectives. This collaborative approach allowed us to refine the design and product catalogue to effectively meet their expectations.
Explore Pickwick’s Nostalgic Offerings of Delightful Treats!
