We helped Pickwick grow from a confusing navigation to an intuitive shopping store with a digital experience that drives discovery, engagement, and repeat orders effortlessly.
Pickwick’s previous website wasn’t built for a D2C model, making it hard for users to navigate and explore its wide range of wafers and rolls. Our team needed to redesign the information architecture to improve the user journey, support bulk orders, and accommodate hundreds of SKUs with unique discount structures. At the same time, the site had to reflect Pickwick’s fun brand personality, PAN India presence, and legacy, all while reducing reliance on third-party WordPress plugins for sales and engagement.
We started by understanding Pickwick’s brand identity and the needs of its audience, ensuring the website reflected its fun, nostalgic personality. The design features a modern, visually engaging layout that showcases their diverse products, while bold visuals and interactive content bring the brand to life. User feedback guided improvements in navigation and filtering, making browsing and bulk orders easy. Close collaboration with Pickwick’s team ensured the site stayed true to their vision, creating a seamless, enjoyable experience for customers.
With our revamped website, we transformed Pickwick’s online shopping experience. Intuitive navigation and a clear product structure made it easy for customers to explore and order their favourites, while engaging visuals and content brought the brand’s personality to life. We successfully supported bulk orders and improved overall usability, creating a seamless D2C experience. Our efforts strengthened Pickwick’s digital presence, enhanced customer engagement, and provided a solid foundation for ongoing growth and online sales.
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