We transformed United Rubber Industires’ website to increase engagement and skyrocket leads with an exhaustive website that comprehensively covers their catalgoue.
The challenge was to seamlessly organise diverse products and categories while ensuring an intuitive user experience. Creating company pages that clearly highlight URI India’s expertise, infrastructure, and manufacturing capabilities was equally critical. Adding to the complexity, the absence of a structured lead inquiry system demanded a strategic solution. With a strict timeline to meet business goals, the project required precision, creativity, and efficiency to strengthen URI India’s market position and deliver a digital experience that drives results.
To transform URI India’s online presence, we focused on creating a user-friendly, engaging website that drives results. We organised products and categories with clear layouts, built a custom lead management system, and designed company pages that highlighted their expertise and capabilities. Our approach combined strategic planning, understanding the business and audience, mapping intuitive user journeys, interactive design, development, and thorough testing. The result was a seamless, conversion-ready platform that makes it easy for visitors to explore, engage, and connect with URI India.
Soon after launch, URI India’s website started showing real results. Clear product categories and easy navigation made it simple for visitors to find what they needed. Optimised pages improved search visibility, while the new lead inquiry system helped capture more potential clients. With lower bounce rates and longer visits, key products gained attention against competitors. What began as a minimal online presence has now become a user-friendly, conversion-ready platform that supports URI India’s growth and B2B connections.
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