K11 wanted to grow beyond branded searches, and AdsCult’s focused SEO strategy helped them build steady non-branded traffic with consistent daily growth.
K11 is a well-known fitness education institute that offers recognized certification programmes to students across India.
K11 needed to reduce its reliance on branded traffic and gain visibility for two new services that had no prior search presence. The fitness education space is becoming highly competitive, and ranking new pages organically requires both trust and relevance. The main challenge was to ensure that these service pages could attract search users who were not already familiar with the brand, while still holding their ground against established competitors.
We built a clear and steady plan that focused on improving the quality and relevance of their new pages. Detailed content was created to answer real search queries and guide users with clarity. We strengthened the site through selected backlinks that added credibility and refined internal links to help search engines understand the importance of these pages. This balanced approach helped the new pages gain both authority and visibility at the right pace.
The growth was consistent and easy to track. One of the newly introduced pages quickly became K11’s top performer, moving from no activity to more than 60 clicks each day. Nearly 90% of this traffic came from non-branded searches, showing clear progress in reaching new audiences. Impressions also increased steadily, giving K11 a stronger presence in fitness-related search results.
0 to 60+ clicks a day in 7 months
Grew from zero activity to 60+ daily clicks within seven months.
0 to 4,000+ daily impressions in 7 months
Scaled impressions from zero to over 4,000 per day in the same period.
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