Alan Truman wanted to grow beyond branded traffic, and AdsCult’s focused SEO strategy helped them build strong organic authority and compete with major marketplaces.
Alan Truman’s primary limitation was their dependence on branded keywords, which restricted their reach to users already familiar with the brand. Competing for top search positions in the hair tools and personal grooming category meant going against platforms like Amazon, Flipkart, and Nykaa. These marketplaces dominated most non-branded searches, making it challenging for Alan Truman to appear organically for product-focused queries. To grow consistently, they needed to build authority around categories instead of relying solely on brand recognition.
Alan Truman’s primary limitation was their dependence on branded keywords, which restricted their reach to users already familiar with the brand. Competing for top search positions in the hair tools and personal grooming category meant going against platforms like Amazon, Flipkart, and Nykaa. These marketplaces dominated most non-branded searches, making it challenging for Alan Truman to appear organically for product-focused queries. To grow consistently, they needed to build authority around categories instead of relying solely on brand recognition.
We created a clear SEO structure that aligned with the way customers search for styling tools online. The sitemap was refreshed to improve crawling and ensure that Google identified key product categories accurately. We then created targeted pages for major categories to help users find detailed information without confusion. Backlinks were built thoughtfully to enhance credibility, while content was expanded to offer depth and clarity across essential pages. This blend of strong category-based content and structured optimisation supported Alan Truman in gaining positions previously held by larger ecommerce competitors
The strategy helped Alan Truman improve visibility where it mattered most. They recorded a 50% rise in organic traffic within six months, reflecting stronger placement for non-branded search terms. Impressions grew by 95% in the same period, showing broader coverage across high-intent categories. Most importantly, 221 non-branded keywords began ranking in the top three positions, proving their improved authority against leading marketplaces.
A 50% growth in traffic in 6 months.
This reflects a steady rise in organic visibility driven by targeted optimisation and improved category relevance.
221 non-branded keywords ranking in the top 3.
This shows strong authority in competitive search spaces, helping the brand outrank major ecommerce platforms.
Alan Truman is an Indian hair-tool brand offering professional-quality styling products for salons and...
Alan Truman wanted to grow beyond branded traffic, and AdsCult’s focused SEO strategy helped them build strong organic authority and compete with major marketplaces.
NAOS is the parent brand for international skincare brands like Bioderma, Esthederm, and Etat...
NAOS, a Multi-National Skincare company (parent company of Bioderma),were overspending on advertisements online. Due to continuous rising Ad costs, they wanted to also allocate resources to generating sales from Google organic traffic to reduce customer acquisition costs.
We created a website that connects patients quickly and confidently, transforming online interactions into...
We created a website that connects patients quickly and confidently, transforming online interactions into meaningful healthcare experiences.
Join hundreds of businesses that have transformed their online presence with our proven SEO strategies. Get your free audit today and see what’s possible.
