Malnad Stays wanted stronger visibility beyond performance marketing, and AdsCult’s structured SEO approach helped them build steady, long-term organic growth.
Malnad Stays connects travellers with curated homestays and resorts across Karnataka through a simple, seamless booking platform.
Malnad Stays faced direct competition from major travel websites that already dominated search rankings for high-intent hospitality keywords. Their performance marketing costs continued to rise, making paid campaigns difficult to sustain. At the same time, their content lacked a clear structure that separated resorts and homestays, which limited their chances of ranking for specific user searches. They needed a stronger organic strategy that could help them grow without depending heavily on ads.
We designed a simple yet effective plan to strengthen their search presence. First, we created detailed content focused on the key categories of resorts and homestays, giving both users and search engines a clear understanding of the website structure. This allowed Google to interpret pages more accurately and connect them with relevant search queries. We then built a solid internal linking system that guided both users and crawlers smoothly across related pages. This improved the overall visibility of the site without using paid backlinks and helped establish Malnad Stays as an authoritative source for regional travel.
The growth was steady and clearly measurable. Malnad Stays achieved a 2.7x increase in organic traffic within seven months, showing stronger placement for essential hospitality keywords. Their impressions grew by 4x during the same period, proving that a carefully structured content approach can effectively compete with larger platforms.
A 2.7x growth in traffic in 7 months.
This highlights steady improvement in search visibility as the site gained stronger positions across key travel queries.
A 4x growth in impressions in 7 months.
This reflects a broader reach on Google, showing that more pages began appearing for valuable hospitality searches.
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