NAOS, a Multi-National Skincare company (parent company of Bioderma),were overspending on advertisements online. Due to continuous rising Ad costs, they wanted to also allocate resources to generating sales from Google organic traffic to reduce customer acquisition costs.
NAOS is the parent brand for international skincare brands like Bioderma, Esthederm, and Etat Pur.
NAOS struggled to attract organic traffic due to several website issues. Technical SEO problems and page bloating limited search visibility, while competing with high-authority sites like Amazon UAE made ranking even harder. Many pages were hidden, and the poor collection page navigation affected user experience. Additionally, the website lacked fundamental SEO elements, such as meta tags, proper indexing, and optimised content. To achieve meaningful growth, a complete SEO overhaul from the ground up was essential.
To boost NAOS’s organic sales and reduce customer acquisition costs, AdsCult focused on building a strong SEO foundation. We created keyword-rich content across all three brands and product categories to attract relevant traffic. High-quality backlinks were generated to improve authority, while unnecessary bloated pages were removed and the website architecture was revamped for better performance. Internal links were strategically added across pages to enhance crawlability and indexing. These steps collectively improved visibility, engagement, and conversion potential.
AdsCult’s SEO efforts led to a significant improvement in NAOS’s online performance. Website visibility increased, more pages were indexed, and targeted keywords began ranking higher. Optimised content and internal linking attracted relevant traffic, while improved website architecture enhanced user experience. These changes drove higher engagement, more organic leads, and ultimately increased sales. Together, the strategies established a stronger digital presence for NAOS, enabling the brand to compete effectively and achieve measurable growth.
NAOS achieved strong results through strategic SEO campaigns and well-optimised product content.
The brand continues to boost its digital footprint, drive targeted traffic, and strengthen overall online visibility.
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NAOS is the parent brand for international skincare brands like Bioderma, Esthederm, and Etat...
NAOS, a Multi-National Skincare company (parent company of Bioderma),were overspending on advertisements online. Due to continuous rising Ad costs, they wanted to also allocate resources to generating sales from Google organic traffic to reduce customer acquisition costs.
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We created a website that connects patients quickly and confidently, transforming online interactions into meaningful healthcare experiences.
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