AdsCult designed and built Unhectic CRM as a unified operations platform to help agencies and service teams manage leads, projects, proposals, billing, and teams from a single system
Unhectic CRM is a product initiative by AdsCult, created after years of working closely with agencies and service businesses. The platform reflects real-world operational needs rather than generic CRM assumptions.
Service businesses were struggling with disconnected systems that slowed execution and reduced visibility. Existing CRMs either added complexity or lacked the flexibility required for real workflows.
Leads, proposals, projects, and billing were managed across separate tools with no central visibility.
Teams spent excessive time creating estimates, PDFs, and follow-ups manually.
Most CRMs forced rigid templates that did not match branding or internal processes.
No integration with WhatsApp or real-time notifications caused missed follow-ups.
Reporting lacked actionable insights for owners and managers.
We adopted a product-first mindset: understand real behavior, map everyday friction, and build a CRM that fits naturally into an agency’s workflow.
We mapped how agencies handle leads, projects, approvals, and billing in real scenarios to identify friction and duplication.
A clean interface was designed with minimal clicks, clear navigation, and workflows that teams could use without training.
The system was built as a modular, API-driven platform with automation, proposal workflows, and communication triggers.
The platform was tested for performance, data accuracy, and daily operational usage across devices.
We selected tools that ensure stability, speed and flexibility for a CRM that must handle constant usage across devices.
Reliable backend framework for scalable CRM workflows.
Enhances interactivity and real-time user experience.
Structured database for CRM and financial data.
Enables seamless system and third-party integrations.
Responsive UI framework for consistent layouts.
Scalable infrastructure for performance and uptime.
Our tech choices and UX-first architecture delivered operational efficiency where it mattered most:
A centralised system to manage leads and clients from first interaction to conversion with full pipeline visibility.
Branded proposals can be created quickly using templates and custom PDFs, with one-click conversion into projects or invoices.
Projects, milestones, and tasks are managed in one workspace with collaboration and time tracking.
Built-in WhatsApp alerts, emails, and reminders keep teams and clients aligned.
Invoices, payments, expenses, and reminders are handled in a single workflow to reduce delays.
Optional modules support attendance, shifts, roles, and permissions as teams scale.
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