Albirco
About
Albirco is a wholesaler and supplier of Building Materials, Bathroom and Kitchen appliances, Electrical items, LED lighting, and home improvement products in Dubai. It’s been in business for 3+ decades and exports to countries in the Middle East & Africa.
Being a legacy building materials supplier in the UAE, Albirco wanted to expand its online presence and reach new customers. Albirco struggled to acquire qualified leads online due to strong competition in the MENA region. Additionally, the website had multiple product categories and brands for B2B inquiries, leading to technical and usability issues.
Problems
Challenges
Albirco had a strong customer base offline but failed to attract quality B2B leads online due to:
- Poor keyword targeting
- Slow page load speed
- Poor segregation of categories
- Competing with e-commerce players instead of wholesale suppliers and distributors.
Solution
Here’s how AdsCult helped Albirco drive quality B2B leads online with SEO and improve organic rankings on Google:
- Refined Keywords strategy for B2B Keywords
- Improved Site structure and user journey
- Improved technical issues and increased load speed
- Built topical authority on Google with detailed and keyword-rich content
