Balaji Sewing Machines
About
Balaji Sewing Machine had a very strong offline presence but had very few pages on its website, and none of its products were visible on Google. Being a B2B website, they didn’t have a proper lead collection system and their UX wasn’t optimized for B2B consumers. They wanted to optimize their website and improve their digital presence but didn’t want to overspend on Ads.
Balaji Sewing Machines has been a leading supplier of industrial sewing machines in Gujarat and Maharashtra for 60+ years. They help various clothing and apparel manufacturing businesses buy industrial sewing machines from brands like JACK, JUKI, EASTMAN, NEW EXPERT, etc.
Problems
Challenges
Since Balaji Sewing Machine hadn’t uploaded all their products on their, we website faced multiple issues such as:
- Indexing of all New Product and Category Pages
- Poor Web architecture that didn’t support B2B inquiries
- The website lacked mobile friendliness
Solution
Here’s how AdsCult helped Balaji Sewing Machine generate leads organically on Google and significantly increased their online visitors:
- Conducted In-depth Industry research to find keyword ideas
- Created multiple Category and sub-category pages
- Revamped their website and improved the Lead Gen system.
- Wrote Keyword Rich and In-depth Product Descriptions
