Dr. Manasi
About
Dr. Manasi is a renowned Dermatologist from Mumbai who has completed considerable training and has a wealth of expertise in Dermatological procedures. Her treatments are Designed to revitalize and improve the natural appeal of your skin.
Problems
Dr. Mansi was experiencing a large inflow of new patients for dermatological consultation but was finding it difficult to store and organize their data. This made it difficult to set up appointments and provide her clients with a seamless consultation experience.
Challenges
Conversion rates on Dr. Mansi’s previous website were down, particularly on mobile devices. This was due to navigational issues, poor site functioning, confusing UI/UX, and a lack of responsive design. AdsCult was given the task of developing a functional and mobile-responsive design that improved the user journey.
Solution
The new website architecture was designed with functionality in Mind. It included a tailored, industry insights-driven home page design. Various functional elements that people value most when visiting a dermatologist’s website in mind. Appointment booking, payments, and a patient portal were all linked with the new website, which showcased Dr Mansi’s dedication to delivering the best customer service
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Strategic PlanningWe decided to understand various touchpoints in the user journey when it comes to booking any healthcare appointments online. This helped us upgrade the visuals and redesign the website to provide a professional and welcoming tone.
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Competitive researchWe analyzed the websites of leading skincare experts and dermatologists to improve user journeys and increase conversion rates. This helped us customize the layout and settings for the appointment form dashboard
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User StoriesBy surveying users and analyzing their perspectives and needs, we added a patient management system capability for easy access and record keeping of the patient's progress.
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Regular interaxtion with clientBy communicating our vision and latest insights with the client, we were able to develop a seamless and robust website for Dr. Manasi that helped users easily book their consultations online.
Here's how Dr. Mansi's New website looks
What we solved
What we added
