Kamicka Organics
About
Kamicka Organics is a brand specialising in premium organic skincare products. With no prior online presence, the brand aimed to create a strong digital footprint and target B2B clients, particularly skincare business owners across India. Their goal was to build domain authority from scratch, gain visibility in a competitive market, and establish themselves as leaders in the organic skincare industry.
Problems
Challenges
The challenge was highlighting Kamicka’s digital presence within a highly competitive market. We had to address multiple SEO issues, including improving website structure and content while ensuring the website met Kamicka’s brand goals. The need to optimize the site in a short timeframe (15 days) made the project more complex, requiring a quick but thorough strategy to meet business objectives and technical requirements.
Solution
We developed a comprehensive SEO strategy focusing on both content and technical improvements:
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- Keyword Strategy: Selected high-intent B2B keywords targeting skincare businesses.
- Content Optimisation: Created SEO-friendly category pages and blogs, emphasising manufacturing expertise.
- Technical Fixes: Optimised headings, added internal linking, and fixed meta titles to enhance SEO performance.
- Backlink Strategy: Built authoritative backlinks to improve Kamicka’s domain authority and online presence.
