We analysed the websites of leading cultural fashion brands to identify best practices that resonate with Kozylook’s target audience. This research informed our design strategy, which balances aesthetic appeal and user accessibility.

We considered the diverse backgrounds of Kozylook’s potential customers, from those deeply rooted in Indian traditions to those new to artisanal fashion. This approach helped us create an informative and inviting website catering to a broad audience.

Throughout the project, we communicated regularly with Kozylook to ensure the website accurately reflects the brand’s values and goals. This collaboration resulted in a digital platform showcasing Kozylook’s exquisite sarees and inviting users to join the brand’s cultural journey.