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Modest Essentials


Modest Essential is a homegrown brand started in 2019 that sells various Modest clothing online. They are one of the most renowned brands in their niche and deliver products across India.

Project Brief

Modest Essentials is a niche clothing Brand that grew its business online through Social Media and PPC Advertisements. However, due to the increasing customer acquisition costs, they wanted to expand their online presence by attracting a high-converting audience on Google. Their focus was to outperform their competitors for high-volume short-tail keywords in their niche.

Keywords ranking on 1st Page

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Ranking for 8 Keywords

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increase in traffic in 3 months



As Modest Essential had never done SEO before, we had to implement everything from scratch. The site has various issues like:

  • Missing Meta Title and Description in product pages
  • Most of their pages were not indexed
  • Needed to create 20+ new collection pages to target different keywords.



Here’s how AdsCult helped Modest Essential rank for the top keywords in their niche within 3 months:

  • Improved crawlability of existing pages. 
  • We wrote 800-1200 word content for 31 collection pages.
  • Created internal links from old pages to new pages to speed up the indexing process.
  • Fixed all technical SEO issues on the website


Tools & tech used

Our Process

Explore Modest Collection's custom & unique clothing designs

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