Points Edulab
About
Points Edu Lab is an innovative educational platform dedicated to transforming how students learn by offering diverse courses. They equip students with the essential skills needed to thrive in today’s competitive world, providing a comprehensive learning experience that bridges the gap between traditional education and modern demands.
Problems
Points Edu Lab needed a website to enhance its ability to reach and engage with its target audience. This lack of a platform made it difficult for students to access courses and learning resources and for parents to find the information needed to support their children’s education. Without a digital presence, Points Edu Lab faced challenges showcasing its unique value proposition and scaling its offerings in an increasingly digital world.
Challenges
At AdsCult, we understood that designing an educational website required more than just aesthetic appeal; it necessitated a deep understanding of user behaviour and needs. The challenge was creating an attractive and easy-to-navigate platform, ensuring that even users with minimal digital experience could find what they needed effortlessly. We aimed to design a visually pleasing and functional layout that allowed students to focus on learning without struggling with navigation. Additionally, we needed to ensure parents could easily access and understand the information necessary to support their children’s education.
Solution
AdsCult approached the project with a detailed and systematic plan, focusing on creating a simple yet distinctive design that would appeal to students and parents. We began by developing the site’s structure from scratch, ensuring the user interface was intuitive and accessible. The minimalist design balanced visual appeal and usability with straightforward, streamlined navigation paths to essential resources. The responsive design was implemented to ensure seamless functionality across all devices, enhancing the overall user experience.
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Strategic PlanningWe identified key touchpoints in the user journey, such as course booking and resource access. We designed the website to offer a professional, user-friendly experience that meets the needs of both students and parents.
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Competitive ResearchBy analysing top educational platforms, we customised the layout and dashboard settings to enhance user engagement and optimise the user journey, ensuring that Points Edu Lab could stand out in a crowded market.
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User StoriesFeedback from prospective users played a critical role in the development process. We integrated a student progress tracking system that allows for better management and personalisation of the learning experience, catering to the needs of each learner.
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Regular Interaction with ClientOngoing communication with Points Edu Lab ensured the website exceeded their expectations. This collaboration resulted in a platform that seamlessly provides users course bookings and resource access, reflecting Points Edu Lab's educational values and goals
Points Edu Lab: A Fresh Perspective on Education
