We helped Style Union turn complex catalogs into easy-to-navigate, engaging experiences that connect customers to products instantly and order online.
Style Union faced a complex digital revamp due to managing over 1,000 SKUs and relying on multiple Shopify apps. Our team needed to tackle issues with product cataloging, ensuring all items were accurately organized and easily searchable. Designing a fresh, interactive website layout was essential to enhance user experience. We also had to create new categories on Shopify to streamline product sorting and implement third-party API integrations to support various functionalities, ensuring a seamless and efficient platform for customers.
At AdsCult, we began by identifying gaps in Style Union’s website UI/UX and designed a fresh, interactive layout to enhance the overall experience. Competitive research helped us understand industry best practices and optimize the user journey for seamless online ordering. We incorporated user feedback to add features like live order tracking, OTP login, seasonal collections, and new product pages. Regular collaboration with the Style Union team ensured the website was intuitive, visually appealing, and delivered a smooth, enjoyable shopping experience for all users.
After the revamp, Style Union’s website transformed into a user-friendly, engaging platform that made browsing and ordering effortless. Improved cataloging and new product categories simplified navigation, while interactive features like live order tracking and OTP login enhanced the shopping experience. Seasonal and new product pages kept content fresh and engaging, encouraging repeat visits. With a seamless UI/UX and optimized functionality, the website not only elevated the brand’s digital presence but also supported higher customer satisfaction, engagement, and overall online sales growth.
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