That Adorbs Hijab
About
That Adorbs Hijab is an independent Mumbai-based Hijab brand that offers a wide range of
Hijabs online. They offer Luxury & daily wear Hijab and Abaya designs in multiple fabrics, like
Georgette and chiffon, Viscose, Cotton, Satin, Jersey, etc.
Problems
Challenges
As an E-commerce store, That Adorbs Hijab lacked visibility on Google for product-related
searches. This was due to various issues like:
● Poor site structure and engagement rate
● Lack of content on all 24 category pages
● Medium and Long Tail keywords not targeted
● 100’s of No-Indexed Pages
Solution
Here’s how AdsCult implemented a custom e-commerce SEO strategy and helped That Adorbs
Hijab increase online sales:
● Revamped category page structure
● Focused on ranking for medium-difficulty keywords in the short-term
● Created an effective SILO to improve the user journey
● Built topical authority for the top 3 Hijab keywords
