Time Avenue
About
Time Avenue, a heritage luxury watch retailer based in Mumbai, has offered an exclusive selection of global luxury watch brands since its inception in 1998. As one of India’s largest Rolex retailers, Time Avenue houses an extensive collection of luxury Swiss automatic watches from renowned brands like Hublot, Breguet, Blancpain, Omega, and Tag Heuer. The brand is synonymous with luxury, legacy, and unparalleled craftsmanship, catering to a discerning clientele seeking timeless elegance.
Problems
Time Avenue’s previous website lacked the sophisticated appeal expected of a luxury retailer. The poor user experience made it difficult for customers to navigate the site, and the brand’s rich legacy was not highlighted effectively. Additionally, the website needed complete re-cataloging to showcase the extensive collection of luxury watches.
Challenges
The primary challenge involved redesigning the website while working with 12 prestigious watch brands, each with specific branding guidelines. Strict Rolex and Tudor guidelines also had to be adhered to, which added complexity to the project. With only 15 days to complete the revamp, meeting the tight deadline without compromising on luxury appeal or functionality was critical.
Solution
AdsCult approached the project with a focus on improving both navigation and user experience. We enhanced the user interface by adding high-quality images of the watches, allowing the site to visually reflect the luxury and exclusivity Time Avenue is known for. By strictly following the Rolex and Tudor branding guidelines, we ensured that the integrity of these prestigious brands was maintained. The new website not only offers a streamlined browsing experience but also effectively highlights Time Avenue’s heritage and legacy.
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Strategic PlanningWe identified key areas of improvement, focusing on enhanced product display, navigation, and inquiry processes. We aimed to create a website that mirrored the opulence of Time Avenue’s in-store experience.
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Brand ComplianceGiven the strict branding guidelines for Rolex and Tudor, we worked closely with these brands to ensure the website adhered to their standards while maintaining a cohesive aesthetic across all featured collections.
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Designing for LuxuryThe website's design elements reflected the elegance and sophistication of Time Avenue’s offerings. Improved visuals, minimalist layouts, and seamless navigation elevated the overall luxury appeal.
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Client CollaborationFrequent interaction with Time Avenue ensured the final website aligned with their vision of a luxurious yet functional platform. This collaborative approach allowed us to meet the 15-day deadline while exceeding expectations.
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ResultsThe revamped Time Avenue website has significantly improved user engagement, offering a seamless, luxurious experience that matches the brand's prestige. The enhanced navigation and visually appealing design now allow customers to browse and place inquiries easily. The project showcases AdsCult’s ability to execute high-end digital solutions within tight timelines, delivering a website that perfectly balances luxury with functionality.
Explore Time Avenue's Timeless Collection
