Transaction Square
About
Transaction Square is a Tax, Regulatory, and Business Advisory firm founded by Entrepreneurial Big-4 founders. They provide tax consultancy, M&A, and Business advisory services.
Problems
Transactions Square’s previous website was cluttered and made it confusing for users to navigate through their website. As they dealt with professional services, they were facing the problem of communicating the benefits of their services to customers effectively. The website also performed poorly in terms of speed and response times.
Challenges
Transaction Square wanted to revamp its website with a clean and minimal UI to convey information to users. However, our team had to deal with various challenges like:
- Improve site architecture and navigation
- Make it easier to browse pages without getting lost
- Create unique animations and designs for each of their services
- Work with a minimal number of plugins to increase site speed.
Solution
Here’s how AdsCult helped Transaction Square create a user-friendly and clutter-free website:
- Significantly improved the overall aesthetic and user experience to make the site more engaging
- Created a high-toned business environment with the right animations
- Improved website functionality to explore the different services with mobile
- Added background photos and a custom color palette for a professional appeal
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Strategic PlanningWe recognized the need for a clean and interactive UI from initial inquiry to service selection. Our team focused on creating a seamless user journey to educate users and grab their attention through animated designs.
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Competitive ResearchOur team underscored the importance of a mobile-responsive design by analyzing leading competitors. We also observed that custom business-oriented backgrounds and color schemes helped create a strong brand identity.
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User StoriesBy interacting with users, we understood their need for simplicity in information presentation and ease of access to resources. This helped us develop a website architecture to organize information and resources effectively and make them accessible.
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Regular Interaction with ClientRegular feedback from the Transaction Square team and prompt design adjustments ensured the website was visually appealing and efficient. Our team was able to tailor the UI to highlight Transaction Square's values in a clean and uncluttered design.
Here’s How We Transformed Transaction Square’s Website
What We Added?
What We Solved?
