United Rubber
About
URI India is a leading provider of industrial and manufacturing solutions, offering various products and services to clients across multiple sectors. Despite its strong offline presence, URI India had no digital footprint and faced challenges translating offline success into an engaging online platform. The primary objective was improving user experience, optimising the website for better lead generation, and enhancing the overall digital presence to attract B2B clients.
Problems
The website lacked structured cataloguing and didn’t provide a clear path for users to navigate multiple products and categories. There was no effective system to capture leads or inquiries, and the company pages (like infrastructure, manufacturing, tech) were either non-existent or outdated. The website failed to engage users and convert them into prospects without these fundamental elements.
Challenges
The challenge was adding and organising diverse products and categories while creating an intuitive user experience. Also, designing company pages with explicit content that conveys URI India’s expertise, infrastructure, and manufacturing capabilities. The absence of a structured lead inquiry system further complicated matters. The project must be completed within a strict timeline to meet business objectives and maintain URI India’s competitive position.
Solution
We implemented a comprehensive solution focusing on enhancing user experience, cataloguing, and lead generation
- Detailed Cataloguing
- Custom Lead Management Solution
- Defining Layout of Categories and Company Pages
- Enhanced User Journey
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Strategic PlanningConducted a detailed analysis of URI India's business needs, target audience, and digital objectives to lay out the foundation for the project.
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Defining User JourneyDeveloped an intuitive user flow focusing on seamless navigation, easy cataloguing, and an enhanced user experience.
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Interactive DesignDesigned a responsive, user-friendly interface with a modern, visually appealing layout reflecting URI India's industry expertise.
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DevelopmentThe site was built with an emphasis on speed, functionality, and scalability, ensuring that all components were integrated effectively for optimal performance.
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Testing and DeploymentConducted rigorous testing to ensure all features worked as intended, with smooth deployment to ensure minimal user disruption.
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