White Lotus
About
White Lotus is a homegrown jewelry brand in Mumbai that offers a beautiful collection of Polki and Diamond Jewelry ranging from earrings, sets, necklaces, etc.
White Lotus is a homegrown jewelry brand in Mumbai that offers a beautiful collection of Polki and Diamond Jewelry ranging from earrings, sets, necklaces, etc.
Problems
The Client had a good offline network of loyal customers but wanted to reach new customers to promote its unique Polki designs. They had a big inventory of Diamond and Polki jewelry and wanted to promote it on Google and reach a wider customer base.
Challenges
White Lotus had never gone online before; this posed our team with many challenges, such as:
- Lack of a standardized product management system
- Needed to add SKUs for all products
- Create their digital identity completely from scratch
- Design a compelling UI/UX that portrayed luxury and creativity
Solution
Here’s how AdsCult helped White Lotus build its presence online through its website:
- Added inquiry form for each product
- Created Unique filters for each product category
- Created a Standardized System to add new products
- Created collection pages for Diamond and Polki products along with general product categories.
-
Strategic PlanningWe mapped out the customer journey for White Lotus, identifying key touchpoints for potential buyers from discovery to purchase. This helped in structured product categorization and improving user navigation.
-
Competitive researchOur team conducted extensive competitive research, analyzing top performers in the jewelry e-commerce space. We analyzed the competitor's website architecture, user interface, and customer engagement strategies.
-
User StoriesBy surveying users and understanding their needs, we added high-resolution product images, detailed product descriptions with storytelling elements, and a streamlined checkout process.
-
Regular interaction with clientRegular communication and progress updates with the client ensured that our strategy aligned with the client's brand ethos and business goals. This allowed our team to quickly respond to feedback and make adjustments to refine the website's functionality and design.
Explore the New Digital Store of White Lotus
White Lotus’ new website was designed with a luxurious theme in mind, and the UI focused on delivering a premium online buying experience to users at each touchpoint.
