White Lotus is a homegrown jewelry brand in Mumbai that offers a beautiful collection of Polki and Diamond Jewelry ranging from earrings, sets, necklaces, etc.
Tools & tech used
Strategic PlanningWe mapped out the customer journey for White Lotus, identifying key touchpoints for potential buyers from discovery to purchase. This helped in structured product categorization and improving user navigation.
Competitive researchOur team conducted extensive competitive research, analyzing top performers in the jewelry e-commerce space. We analyzed the competitor's website architecture, user interface, and customer engagement strategies.
User StoriesBy surveying users and understanding their needs, we added high-resolution product images, detailed product descriptions with storytelling elements, and a streamlined checkout process.
Regular interaction with clientRegular communication and progress updates with the client ensured that our strategy aligned with the client's brand ethos and business goals. This allowed our team to quickly respond to feedback and make adjustments to refine the website's functionality and design.