Ecommerce platforms benefit from digital advertising to reach as many clients as possible. You may communicate with prospective buyers and lead them to your site in a variety of ways; one option that can be very helpful for the brand is Google AdWords. 

What exactly is Google AdWords? 

AdWords is a marketing strategy created by Google to assist businesses in reaching online target markets via its search engine platform and partner sites. These affiliate sites feature text or picture ads that are displayed on the page after a user searches for keywords and phrases linked to a company and its products or services. AdWords advertising on Google.com is normally displayed in particular areas at the top and right-hand side of search results pages. 

The biggest advantage of using Google ads is that you only pay when someone clicks on your ad and visits your website or calls you via “click to call.” If you’re inexperienced with some of the phrases and language, getting started with Google Ads can be difficult. Investing in Google Ads (formerly AdWords) puts your company in front of your customers’ eyes. The pay-per-click (PPC) ad platform allows businesses to easily promote to clients who are searching for keywords related to your company’s expertise. 

However, implementing an effective Google ad campaign is harder than you think. Due to its comprehensive features & easy implementation, there’s a lot of competition when it comes to Google Ads as your competing with brands using the same keywords as you. That’s why it’s crucial for your ad to reach the top rankings of the search page or else it will be of no use. That’s why to make life easier for you, we’ve made a list of everything you need to for getting started with Google Ads in this blog. 

So here are some important terms & techniques you need to learn & implement to achieve success with Google Ads: 

Implementing the right campaign. 

An ad campaign is made up of all of your ad groups and allows users to access many ads with the same budget, keywords, campaign type, and so on. It helps you in staying organized by allowing you to oversee all of your advertising from a single campaign. There are numerous campaign types to choose from such as Display ads, shopping ads, video ads, search ads and so on. 

Use the right Keywords. 

Keywords are specifically targeted words that you included in your ads headlines & description to ensure that it gets positioned efficiently. These keywords are what allow you to discover the proper audience and ensure that your ads are reaching the right people.

Optimally utilizing PPC

PPC is an abbreviation for pay per click, which means you only pay when someone clicks on your ad. While PPC can be an excellent technique to obtain rapid results, it is not for everyone. 

Make a user friendly Landing Page 

Your landing page is the page that your ad directs the users to when they click on your ad. Your ad may feature on top of Google’s search through proper optimization. However, in order to guarantee that your ad delivers a great ROAS, it’s essential to make sure your landing page is effective and delivers enough information to convert leads into customers. 

Maintain a good Quality Score 

Your quality score considers the ad’s click-through rate, the quality of your landing page, the relevancy of your keywords, and previous performances on the SERPs (search engine results page). Your quality score is critical since it influences how successful your ad is and how high it ranks on search engines. 

Improve your Ad Rank 

Your Ad Rank determines where your ad appears on the top page of the search engine or no. It’s influenced by your highest bid multiplied by your quality score. 

Bidding. 

Your ad placement is determined by how much you bid. You can choose a maximum bid amount while creating a campaign. The more you bid, the higher your ad will rank.

Bidding can be done in three ways: 

• CPC (cost-per-click), CPM (cost-per-thousand),
• CPE (cost-per-impression) / (cost per engagement). 
• CTR (Click-through rate). The CTR of your ad determines how many people view it and click through to your link destination.

Improve your Conversion rate 

It’s the number of people that fulfill the desired action of your ad (eg. sales, lead generation, views, etc.). The conversion rate is primarily concerned with your landing page’s capacity to convert new people who visit your site into potential clients. 

Add a Persuasive Call to Action (CTA).

Your call to action is simply the action you want your ad to prompt, such as a phone call, an inquiry, or the purchase of one of your products. CTAs are most effective when they are brief and to the point, such as “purchase now” or “call.” 

Split testing

Split testing, often known as A/B testing, is a method used by marketers to experiment and determine which ads are more successful and work better for their brand.

Now that you’ve understood or at least become aware of the various terms used in Google Ads, you must be asking yourself one question; Are Google Ads worth your time & money? YES! It surely is as Google ads are one of the most effective ways to drive more conversions & generate new leads. So here are some extraordinary benefits that make Google Ads perfect for your brand.

Benefits of using Google Ads

1. It provides for greater advertising options.

You can specify specific actions using Google Ads as per the requirements of your brand at that particular time, whether you want to promote brand awareness of drive more sales, etc. Google Adverts offers a variety of ad options that allow you to tailor your ads to your specific marketing goals such as-

Receive business inquiry phone calls (Call Now option)

Get people to visit your website (Shop Now, Visit Website options)

Encourage visitors to download the app (Install Now, Download option)

Display your company’s logo (video or image ads)

Encourage website visitors to take action (lead generation)

2. Offers better targeting

Through Google Ads, you can make your ads keyword-specific. You can choose the demographics, hobbies, preferences, region, and language of your target audience. This suggests that you show the ad solely to those who are interested and filter out the others. Furthermore, with Google Ads, you can be more exact in re-targeting ads to site visitors who left without purchasing or taking any desired action.

3. You’re free to promote on any platform.

Google Ads allows you to showcase your ad on whichever device you want to. You can specify whether you want your ad to be displayed solely on mobiles, only laptops, or a mix of mobiles, laptops, desktops, and tablets allowing you to design them accordingly.

4. Campaign evaluation

A/B campaign testing is a wise technique to determine which filters function best and what things you should avoid in your ads. This allows digital marketing professionals like AdsCult to design two to three campaigns for your business with varying options. After proper analysis, we choose the one that works best for you and toss the rest making it a low-cost approach to determining which ad is the most effective.

5. It provides quick results

In just a few minutes, you can create and launch a campaign using Google Ads. It launches your campaign immediately after it has been reviewed allowing you to save a lot of time. Furthermore, it also provides analytics to help you understand the true performance & effectiveness of your ad. 

6. It enables you to learn more about your target audience.

You may have a solid concept for the type of visitors you desire on your website & would only prefer targeting them. Google ads allow you to create a campaign by picking alternatives that meet your required criteria. But did you know that Google Ads provides you with more information about the people who visit your website as well! Your campaign results provide a wealth of information, ranging from age, gender, time, days, devices used, and location. This allows you to alter your campaign the next time & generate a greater ROI. 

7. It’s the most prominent platform.

Ad performance metrics are provided in the analytics area of the Google Ads dashboard. A solid digital marketing firm will study the campaign results to improve it the next time. Google Ads provides campaign data such as cost of clicks, search keywords of your website visitors, CTR (click-through rate), CPC (cost per click), impressions, and clicks. Linking your Google Ads to Google Analytics is the best approach to tracking the success of your campaigns.

8. Spending flexibility

Google Ads allows you to specify the amount of money you want to spend on your campaign. You can set a budget for the full campaign or limit it to cost spending per day for a specified period. Yes, you can even specify the time or number of hours in a day for which your want your ad to be displayed. 

9. You only pay when someone engages with you.

You only pay for the outcomes when you utilize your Google Ads for campaigns. Even if you have established an ad expenditure limit, you will only be charged for ad interaction. The interaction is determined by the ad format that you have chosen. It could be going to your website, pressing the install button, or viewing your video ad. 

10. Increased Return on Investment

Google Ads provides a number of tools that help in optimizing your ads. The goal is to identify the best plan for your company’s needs. This is made possible through continuous testing, tracking of outcomes, and improvisation. To ensure that your initiatives are successful, it’s recommended to use use the services of a reputable digital marketing firm like AdsCult. In this manner, you can spend your money wisely on campaigns and expect a higher ROI.

Google Ads is an effective advertising strategy for increasing brand exposure. It provides business owners with a one-of-a-kind opportunity to interact with the proper audience. It drives traffic to your website, which finally leads to conversions and purchases.

How working with AdsCult benefits your brand.

Whether you’re a new startup or a company that wants to incorporate digital marketing into their strategies, AdsCult can help you scale your business. If you don’t know what direction you’re headed with Google ads it’s all too simple to spend money on the incorrect terms or overpay for a click that won’t result in a sale. That’s why you need to collaborate with a company that knows what they’re doing, which AdsCult does. 

Our professionals work together with your brand to develop attainable Google Ads objectives that are tailored to your specific needs and budget. Our plan starts with a thorough grasp of your brand its economics, and target market. We strive to gain a handle on your competition’s digital presence by determining your position in the marketplace.  We determine the groups and demographics your brand should target, as well as assist you in expanding your reach into new profitable target audiences. Our team uses the most up-to-date advertising methods, continuous works on improvement and has a (healthy!) obsession with performance to ensure that you get the maximum engagement for your Google Ads investment.

We don’t expect you to be content with general numbers that lack substance at AdsCult. We deliver detailed, insightful, and complete reports that show how each of your KPIs is progressing. 

What sets us apart from other Marketing agencies?

To produce satisfying results for their clients, many firms employ the same old techniques which are effective but aren’t scalable. This cut-and-paste style of advertising stifles your business growth and may jeopardize your company’s reputation.

At AdsCult, we implement a unique Google Ad strategy that is tailored to your brand’s goals and objectives. We create plans based on our research, testing, and outcomes to ensure that you’re always reaching the right people at the right time with the appropriate message. 

So what are you waiting for? Click here to connect with AdsCult today and Join the Cult with Google Ads!