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NAOS (UAE)

About

NAOS is a leading skincare brand known for its dermatologically tested products and
formulations. It has been in the skincare industry for 40+ years and is the parent company of
brands like Bioderma, Etat Pur, and Institut Esthederm

Project Brief

NAOS, a Multi-National Skincare company (parent company of Bioderma), was overspending on PPC Ads to increase their online sales in UAE. Due to continuous rising Ad costs, they wanted a better and more sustainable way to generate sales online and reduce customer acquisition costs by attracting Organic traffic from Google with SEO.
0 %

Increase in Traffic in 2 months

0

keywords ranking on 1st page

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keywords ranking in the top 3

Problems

Challenges

NAOS was unable to attract organic traffic on Google as their website faced multiple issues
such as:

  • Technical SEO and page bloating issues
  • Competing with high authority sites like Amazon UAE
  • Hidden pages and poor collection page navigation

The website lacked all SEO Fundamentals, so we had to start everything from scratch.

Solution

Here’s how AdsCult helped NAOS generate sales organically on Google and reduced their
Customer Acquisition cost:
● Curated Keyword Rich content for all 3 brands and product categories.
● Generated High-Quality Backlinks
● Deleted unnecessary bloated pages and revamped Website architecture
● Strategically Added Internal Links across pages

Tools & tech used

Our Process

Read more about NAOS products on their official website

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