Style Union is an Indian fast fashion brand that has 40+ offline stores in India. They offer a wide collection of high-quality Western and Indian wear at some of the best prices in India.
Tools & tech used
Strategic PlanningOur team understood the areas where Style Union’s website was lacking in terms of UI/UX and focused on creating a new website layout to change the look and feel of its existing site.
Competitive researchWe researched leading players in the eCommerce segment to understand their website layout and user journey to understand various touchpoints and focus on creating a seamless online ordering experience.
User StoriesAfter surveying users and analyzing their needs, we added various features to the website, such as live order tracking, log-in with OTP, seasonal collections, new product collection pages, etc.
Regular interaction with clientPrompt and quick communication with the Style Union team helped us develop a clean and user-friendly website that satisfied the needs of our clients while providing users with a care-free online shopping experience.