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Style Union

About

Style Union is an Indian fast fashion brand that has 40+ offline stores in India. They offer a wide collection of high-quality Western and Indian wear at some of the best prices in India.

Project Brief

Style Union had a strong offline presence in India and was continuously expanding with new stores. They wanted to leverage the benefit of their offline expansion by driving more sales online. They wanted to create a seamless user experience and make their website visually appealing and efficient.

Problems

The previous website of Style Union had multiple functionality issues and poor architecture, which made it difficult for users to order products online. The website lacked a good UI/UX that offered a streamlined user journey. The Shopify Apps that they used were expensive and unreliable, which led to an increase in page load.

Challenges

As Style Union had 1000+ SKUs and was dependent on multiple Shopify Apps, our team had to deal with multiple challenges:

  • Issues with product cataloging
  • Designing a new New and interactive website layout 
  • Creating new categories on Shopify for product sorting
  • Third-party API integration for different functionalities

Solution

To make the Style Union website more user-friendly and increase its speed, our team implemented the following changes:

  • Adding a login with the OTP feature using Firebase
  • Changed the layout for product pages
  • Changed the layout for 3 major collections (Men, Women, Children)
  • Added a product delivery estimation solution via third-party apps

Tools & tech used

Our Process

  • Strategic Planning
    Our team understood the areas where Style Union’s website was lacking in terms of UI/UX and focused on creating a new website layout to change the look and feel of its existing site.
  • Competitive research
    We researched leading players in the eCommerce segment to understand their website layout and user journey to understand various touchpoints and focus on creating a seamless online ordering experience.
  • User Stories
    After surveying users and analyzing their needs, we added various features to the website, such as live order tracking, log-in with OTP, seasonal collections, new product collection pages, etc.
  • Regular interaction with client
    Prompt and quick communication with the Style Union team helped us develop a clean and user-friendly website that satisfied the needs of our clients while providing users with a care-free online shopping experience.

Explore Style Union's New and Engaging UI

Before After
The revamped website of Style Union featured a more engaging and seamless user journey. We made the collection pages more appealing and made it easier to add new product catalogs.

What We added?

Our team added various third-party integrations to the Style Union website to make it easier to upload new product catalogs and create categories. We also added a new system to provide delivery updates to customers via email and WhatsApp.

What We Solved?

Our team solved various functionality and UI/UX issues that Style Union was challenged with. We made it easier for users to browse through their product collections and seamlessly order online. Our team also solved various bloating issues caused by unnecessary Shopify Apps.

Go Ahead! Check out Style Union’s New Website Live

https://styleunion.in/

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Mumbai, India

Headquaters.107, Allied Industrial estate, MMC Cross Rd Number 2, Near Khilani school, Mahim, Mumbai, Maharashtra 400016

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