Synthesis
About
Synthesis Learning is a prominent coaching institution based in Mumbai. It specialises in financial education and professional courses. Focusing on accounting and finance, the institute caters to a diverse audience, including undergraduates, graduates, and working professionals. It also offers customised training solutions for corporate clients across the Indian subcontinent.
Problems
Challenges
Developing category pages for Synthesis Learning came with its own set of challenges. With no prior data or insights from Google Search Console, we had to build everything from the ground up. Our team focused on deep research for each page, exploring various content and keyword options. We continuously tested and fine-tuned our approach, learning what engaged the audience the most. This process ensured we created content that attracted relevant visitors and successfully generated qualified leads.
Solution
Here’s how AdsCult helped Synthesis Learning improve its rankings and attract quality leads:
- Created 800-1000 word content for each course page to speed up Google indexing.
- Conducted competitor research to identify the best keywords for each course.
- Focused on Technical SEO to optimise the site’s performance.
- Monitored results and used data from Google Search Console to refine the strategy.
